![]() Other design choices can trigger addictive behavior. Research has demonstrated that some game design choices improve the way people focus and increase feelings of well-being. One video game designer called this effort to induce a certain type of player reaction “emotion engineering” in the design process. The design of a game’s models and systems of interactions are intentional choices by the designers, and they set the terms for how a person encounters the game. ![]() Ian Bogost, a professor of media studies at the Georgia Institute of Technology, has argued that the interactive nature of video games makes them an inherently persuasive medium-a system of “procedural rhetoric” that encourages players to create abstract mental models for how systems work and to form judgments about those systems through the act of playing. Unlike print, radio, television, or movies, video games are an interactive format that allows them to affect people differently than more traditional forms of broadcast media. The most popular franchises, like Call of Duty, Battlefield, Counter-Strike and Halo, have sold hundreds of millions of copies and feature varying degrees of realism, inspiration from real-world events, and science-fiction elements. Every year, military-themed first person shooters (FPS), which simulate combat from the point of view of a combatant, generate billions of dollars of revenue. ![]() A game about the Iraq War might not seem like it poses big questions about the politics of war, but as a hugely popular form of mass media, video games can influence people’s emotional states, thought patterns, and perceptions.
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